History

In the early 70s, our founder, Allen Weiner, Ph.D., was working as an instructor at the University of Southern California in the communication department. A tenured professor and he were talking when they were approached by another instructor from the business department. His request was for someone from the communication field to present to the business students. He was looking for some perspective on how communication affects the business environment and workplace relationships. Without much hesitation, the tenured communication professor responded with, "Communication studies are founded in academe, and as such, have no real application to business." Realizing that this just didn't sound right, Weiner finished up his work at USC and founded Communication Development Associates whose goal has always been three-fold:

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  Develop an organization that uses the foundations and principles found in communication studies and apply them to everyday working relationships amongst business professionals.
   
• Provide a haven for communication students to continue their research, practice their craft, and develop a rich career in the business world comparable to that of a lawyer or business consultant.
   
• Create a legacy company based on communication research and provides practical, behavior advice and counsel to professionals about their day-to-day interactions all in the hopes of creating more effective leaders, more professional executive, and more credible individuals.